Strategy & Brand Management
Regardless of the scope of your project, it’s important to work with someone who can both generate ideas and make them happen.
As a freelancer, I work with clients who are just beginning to build their brands and clients who represent well-established brands - and everything in between. I’m comfortable jumping in wherever you’re at in the process to provide strategic guidance and help make your ideas a reality.
Sample Projects
PROJECT: Create a community giving campaign that incorporates, email, social media, video, and mailed appeals.
PROJECT: Developing and execute a mini-campaign to celebrate Teacher Appreciation Week, including email solicitations, signage, in-school activities, and ongoing social media content.
PROJECT: Provide strategic guidance, copywriting, and design services to execute a critical leadership transition announcement.
PROJECT: Create a standard digital brand identity that can easily be replicated by internal staff. Created cohesive brand guidelines, set up Canva accounts, created templates, and provided training to staff.
PROJECT: Create a cohesive email strategy to promote ongoing events and programming. Sync promotional content with onsite digital displays.